PRIVACY POLICY

GENERAL INFORMATION

The following information provides a simple overview of what happens to Your personal data when You visit this website. Personal data is any data by which You can be personally identified. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

DATA COLLECTION ON THIS WEBSITE

WHO IS RESPONSIBLE FOR DATA COLLECTION ON THIS WEBSITE?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Controller” in this privacy policy.

HOW DO WE COLLECT YOUR DATA?

DYour data is collected, on the one hand, when You provide it to us. This may, for example, include data that You enter when registering.

Other data is collected automatically by our IT systems when You visit the website or after You have given Your consent. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as You enter this website.

WHAT DO WE USE YOUR DATA FOR?

Some of the data is collected to ensure error-free provision of the website and to guarantee an optimal ordering process. Other data may be used to analyze Your user behavior.

WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?

You have the right at any time to obtain, free of charge, information about the origin, recipients and purpose of Your stored personal data. You also have the right to request the correction or deletion of this data. If You have given consent to data processing, You can revoke this consent at any time with effect for the future. Furthermore, under certain circumstances, You have the right to request the restriction of the processing of Your personal data.

You also have the right to lodge a complaint with a competent supervisory authority. The supervisory authority responsible for us is the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia, Kavalleriestraße 2-4, 40213 Düsseldorf, www.ldi.nrw.de.

For this as well as for further questions on the subject of data protection, You can contact us at any time .

ANALYSIS TOOLS AND TOOLS PROVIDED BY THIRD PARTIES

When visiting this website, Your browsing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

2. HOSTING AND CONTENT DELIVERY NETWORKS (CDN)

EXTERNAL HOSTING

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact inquiries, meta and communication data, contract data, contact details, names, website access, and other data generated via a website.

The use of the host is for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR).

Our host will process Your data only to the extent necessary to fulfill its performance obligations and will follow our instructions with regard to this data.

We use the following host:

Finexus GmbH

Raabstr. 5

90429 Nuremberg

PROCESSING UNDER INSTRUCTIONS

We have concluded a data processing agreement (DPA) with the provider named above. This is a contract required under data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

GOOGLE CLOUD CDN

We use the content delivery network Google Cloud CDN. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland

Google provides a globally distributed content delivery network. Technically, the transfer of information between Your browser and our website is routed via Google’s network. This enables us to increase the global availability and performance of our website.

The use of Google Cloud CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6(1)(f) GDPR).

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: cloud.google.com/terms/eu-model-contract-clause.

Further information on Google Cloud CDN can be found here: https://cloud.google.com/cdn/docs/overview?hl=de.

PROCESSING UNDER INSTRUCTIONS

3. GENERAL INFORMATION AND MANDATORY INFORMATION

DATA PROTECTION

The operators of these pages take the protection of Your personal data very seriously. We treat Your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When You use this website, various personal data is collected. Personal data is data by which You can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission on the internet (e.g., communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.

INFORMATION ON THE CONTROLLER

The controller responsible for data processing on this website is:

HANS IM GLÜCK Franchise GmbH

represented by Johannes Bühler, Jens Hallbauer

Weihenstephaner Straße 6

D-81673 Munich

Phone: +49 89 125094 400

Email: info@hansimglueck-franchise.de

The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

STORAGE PERIOD

Unless a more specific storage period has been specified within this privacy policy, Your personal data will remain with us until the purpose for data processing no longer applies. If You assert a legitimate request for deletion or revoke Your consent to data processing, Your data will be deleted unless we have other legally permissible reasons for storing Your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons no longer apply.

DATA PROTECTION OFFICER

We have appointed a data protection officer for our company.

IITR Datenschutz GmbH

Office: Marienplatz 2, 80331 Munich

Registered office: Eschenrieder Str. 62c, 82194 Gröbenzell

Phone: +49 89 125094 400

Email: datenschutz@hansimglueck-franchise.de

INFORMATION ON DATA TRANSFERS TO THE USA AND OTHER THIRD COUNTRIES

Among other things, we use tools from companies based in the USA or other third countries that are not considered secure under data protection law. If these tools are active, Your personal data may be transferred to these third countries and processed there. We point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries.

For example, US companies are obliged to hand over personal data to security authorities without You, as the data subject, being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g., intelligence services) process, evaluate and permanently store Your data located on US servers for surveillance purposes. We have no influence on these processing activities.

REVOCATION OF YOUR CONSENT TO DATA PROCESSING

Many data processing operations are only possible with Your express consent. You can revoke consent You have already given at any time. The lawfulness of the data processing carried out up to the revocation remains unaffected by the revocation.

RIGHT TO OBJECT TO DATA COLLECTION IN SPECIAL CASES AND TO DIRECT MARKETING (ART. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

RIGHT TO DATA PORTABILITY

You have the right to have data that we process automatically on the basis of Your consent or in fulfillment of a contract handed over to You or to a third party in a common, machine-readable format. If You request the direct transfer of data to another controller, this will only be done insofar as it is technically feasible.

SSL / TLS ENCRYPTION

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that You send to us as the site operator. You can recognize an encrypted connection by the browser’s address line changing from “http://” to “https://” and by the lock symbol in Your browser line.

If SSL or TLS encryption is enabled, the data that You transmit to us cannot be read by third parties.

INFORMATION, DELETION AND CORRECTION

Within the framework of the applicable legal provisions, You have the right at any time to obtain, free of charge, information about Your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this as well as for further questions on the subject of personal data, You can contact us at any time.

RIGHT TO RESTRICTION OF PROCESSING

You have the right to request the restriction of the processing of Your personal data. To do so, You can contact us at any time. The right to restriction of processing exists in the following cases.

If You dispute the accuracy of Your personal data stored by us, we usually need time to verify this. For the duration of the review, You have the right to request the restriction of the processing of Your personal data.

If the processing of Your personal data was/is unlawful, You may request restriction of data processing instead of deletion.

If we no longer need Your personal data, but You need it for the exercise, defense or assertion of legal claims, You have the right to request restriction of the processing of Your personal data instead of deletion.

If You have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of Your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, You have the right to request the restriction of the processing of Your personal data.

If You have restricted the processing of Your personal data, this data may – apart from being stored – only be processed with Your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or of a Member State.

4. DATA COLLECTION ON THIS WEBSITE

COOKIES

Our web pages use so-called “cookies”. Cookies are small text files and do not cause any damage to Your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on Your device. Session cookies are automatically deleted after the end of Your visit. Permanent cookies remain stored on Your device until You delete them yourself or automatic deletion occurs via Your web browser.

In some cases, cookies from third-party companies may also be stored on Your device when You enter our site (third-party cookies). These enable us or You to use certain services of the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions requested by You (functional cookies, e.g., for the shopping cart function) or to optimize the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the respective cookies are stored exclusively on the basis of this consent (Art. 6(1)(a) GDPR); consent can be revoked at any time.

You can set Your browser so that You are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform You separately about this within the framework of this privacy policy and, if necessary, request consent.

CONSENT WITH USERCENTRICS

This website uses the consent technology of Usercentrics to obtain and document Your consent to the storage of certain cookies on Your device or to the use of certain technologies in a data-protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: usercentrics.com/de/ (hereinafter “Usercentrics”).

When You enter our website, the following personal data is transmitted to Usercentrics:

Your consent(s) and/or the revocation of Your consent(s)
Your IP address
Information about Your browser
Information about Your device
Time of Your visit to the website

Usercentrics also stores a cookie in Your browser in order to be able to assign the consent(s) given or their revocation to You. The data collected in this way is stored until You request deletion from us, delete the Usercentrics cookie yourself or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

PROCESSING UNDER INSTRUCTIONS

SERVER LOG FILES

The provider of the pages automatically collects and stores information in so-called server log files, which Your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources. This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

INQUIRIES BY EMAIL, TELEPHONE OR FAX

If You contact us by email, telephone or fax, Your inquiry including all personal data resulting from it (name, inquiry) will be stored and processed by us for the purpose of handling Your request. We do not pass on this data without Your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if Your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling the inquiries addressed to us (Art. 6(1)(f) GDPR) or on Your consent (Art. 6(1)(a) GDPR) if this has been requested.

The data You send to us via contact inquiries will remain with us until You request deletion, revoke Your consent to storage, or the purpose for data storage no longer applies (e.g., after Your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. SOCIAL MEDIA

OUR SOCIAL MEDIA PRESENCES

DATA PROCESSING BY SOCIAL NETWORKS

We maintain publicly accessible profiles in social networks. The social networks we use in detail can be found below.

Social networks such as Facebook, Twitter, etc. can generally analyze Your user behavior comprehensively when You visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). By visiting our social media presences, numerous data protection-relevant processing operations are triggered. In detail:

If You are logged into Your social media account and visit our social media presence, the operator of the social media portal can assign this visit to Your user account. However, Your personal data may also be collected if You are not logged in or do not have an account with the respective social media portal. In this case, data collection occurs, for example, via cookies stored on Your device or by collecting Your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which Your preferences and interests are stored. In this way, interest-based advertising can be displayed to You within and outside the respective social media presence. If You have an account with the respective social network, interest-based advertising can be displayed on all devices on which You are logged in or have been logged in.

Please also note that we cannot track all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policies of the respective social media portals.

LEGAL BASIS

Our social media presences are intended to ensure the broadest possible presence on the internet. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6(1)(a) GDPR).

CONTROLLER AND ASSERTION OF RIGHTS

If You visit one of our social media presences (e.g., Facebook), we and the operator of the social media platform are jointly responsible for the data processing operations triggered during this visit. You can generally assert Your rights (information, correction, deletion, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).

Please note that despite joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options depend largely on the corporate policy of the respective provider.

STORAGE PERIOD

The data collected directly by us via the social media presence will be deleted from our systems as soon as You request deletion, revoke Your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on Your device until You delete them. Mandatory statutory provisions – in particular retention periods – remain unaffected.

We have no influence on the storage period of Your data stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g., in their privacy policy, see below).

SOCIAL NETWORKS IN DETAIL

FACEBOOK

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

We have concluded an agreement with Facebook on joint processing (controller addendum). This agreement defines which data processing operations we or Facebook are responsible for when You visit our Facebook page. You can view this agreement at the following link: www.facebook.com/legal/terms/page_controller_addendum.

YOU CAN ADJUST YOUR AD SETTINGS IN YOUR USER ACCOUNT YOURSELF. TO DO SO, CLICK ON THE FOLLOWING LINK AND LOG IN: www.facebook.com/settings.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: www.facebook.com/legal/EU_data_transfer_addendum and de-de.facebook.com/help/566994660333381. For details, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

INSTAGRAM

We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:

www.facebook.com/legal/EU_data_transfer_addendum, help.instagram.com/519522125107875 and de-de.facebook.com/help/566994660333381.

For details on how they handle Your personal data, please refer to Instagram’s privacy policy: help.instagram.com/519522125107875.

LINKEDIN

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

IF YOU WANT TO DISABLE LINKEDIN ADVERTISING COOKIES, PLEASE USE THE FOLLOWING LINK: www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:

www.linkedin.com/legal/l/dpa and

www.linkedin.com/legal/l/eu-sccs.

For details on how they handle Your personal data, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.

INSTAGRAM PLUGIN

This website includes functions of the Instagram service. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If You are logged into Your Instagram account, You can link the content of this website to Your Instagram profile by clicking the Instagram button. This allows Instagram to associate Your visit to this website with Your user account. We point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The data is stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the broadest possible visibility on social media. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

If personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its disclosure to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly were set out in an agreement on joint processing. The wording of the agreement can be found at: www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If You assert data subject rights with us, we are obliged to forward them to Facebook.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: www.facebook.com/legal/EU_data_transfer_addendum, help.instagram.com/519522125107875 and de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram’s privacy policy: instagram.com/about/legal/privacy/.

6. ANALYSIS TOOLS AND ADVERTISING

GOOGLE TAG MANAGER

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It only serves to manage and deliver the tools integrated via it. However, Google Tag Manager records Your IP address, which may also be transferred to Google’s parent company in the United States.

Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

GOOGLE ANALYTICS

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the user’s origin. This data may be summarized by Google in a profile that is assigned to the respective user or their device.

Furthermore, we can use Google Analytics to record, among other things, Your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the recorded datasets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

This analysis tool is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: privacy.google.com/businesses/controllerterms/mccs/.

IP ANONYMIZATION

We have activated IP anonymization on this website. This means that Your IP address will be shortened by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate Your use of the website, to compile reports on website activity and to provide other services related to website and internet use to the website operator. The IP address transmitted by Your browser within the framework of Google Analytics will not be merged with other Google data.

BROWSER PLUGIN

You can prevent the collection and processing of Your data by Google by downloading and installing the browser plugin available under the following link: tools.google.com/dlpage/gaoptout.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: support.google.com/analytics/answer/6004245.

GOOGLE SIGNALS

We use Google Signals. When You visit our website, Google Analytics collects, among other things, Your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If You have a Google account, the visitor data from Google Signals will be linked to Your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

DEMOGRAPHIC CHARACTERISTICS IN GOOGLE ANALYTICS

This website uses the “demographic characteristics” function of Google Analytics to be able to display suitable advertisements to website visitors within the Google advertising network. This makes it possible to create reports that contain statements about the age, gender and interests of website visitors. This data comes from interest-based advertising by Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in Your Google account or generally prohibit the collection of Your data by Google Analytics as described under “Objection to data collection”.

PROCESSING UNDER INSTRUCTIONS

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

GOOGLE ANALYTICS E-COMMERCE MEASUREMENT

This website uses the “e-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve its online marketing campaigns. In doing so, information such as orders placed, average order values, delivery costs and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

STORAGE PERIOD

Data stored by Google at user and event level that is linked to cookies, user IDs (e.g., user ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

GOOGLE ADS

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively by, for example, analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.

Google Ads is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in marketing its services and products as effectively as possible.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: policies.google.com/privacy/frameworks und https://privacy.google.com/businesses/controllerterms/mccs/.

FACEBOOK PIXEL

This website uses the visitor action pixel from Facebook for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

This makes it possible to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook’s data usage policy. This enables Facebook to place ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the website operator.

The Facebook pixel is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If corresponding consent has been requested (e.g., consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: www.facebook.com/legal/EU_data_transfer_addendum und de-de.facebook.com/help/566994660333381.

If personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its disclosure to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly were set out in an agreement on joint processing. The wording of the agreement can be found at: www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If You assert data subject rights with us, we are obliged to forward them to Facebook.

Facebook’s data protection information provides further information on the protection of Your privacy: de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the ad settings area at www.facebook.com/ads/preferences/. To do so, You must be logged into Facebook.

If You do not have a Facebook account, You can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: www.youronlinechoices.com/de/praferenzmanagement/.

7. PLUGINS AND TOOLS

GOOGLE MAPS

This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store Your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Web Fonts for the uniform display of fonts. When You access Google Maps, Your browser loads the required web fonts into Your browser cache in order to display texts and fonts correctly.

Google Maps is used in the interest of an appealing presentation of our online offerings and an easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: privacy.google.com/businesses/gdprcontrollerterms/ and privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on how user data is handled can be found in Google’s privacy policy: policies.google.com/privacy.

8. ECOMMERCE

Registration as a Customer of the Website

1.1 Description and Scope of Data Processing

On our website, we offer users the possibility to register as a customer by providing personal data and thus create a customer account. The data is entered into an input form and transmitted to us and stored. Data is only passed on to third parties to the transport company entrusted with delivery and to the payment service provider commissioned to process payments.

The following data is collected during the registration process:

Salutation
First name
Last name
Address
Email address
Password

At the time of registration, the following data is also stored:

IP address of the accessing computer
Date and time of registration

During the registration process, the user’s consent to the processing of this data is obtained.

After Your registration, the following data about Your activity as a logged-in customer is stored:

Delivery or billing addresses that differ from the user’s address
Preferred payment method
Preferred delivery method

1.2 Legal Basis for Data Processing

If the user has given consent, the legal basis for processing the data is Art. 6(1)(a) GDPR.

1.3 Purpose of Data Processing

User registration is required in order to provide certain content and services on our website. These include the following:

Viewing orders placed
Status inquiry of the current order
Enabling a simplified ordering process by storing the data already provided

1.4 Storage Period

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case for the data collected during the registration process when the registration on our website is cancelled or changed.

1.5 Right to Object and Removal Option

As a user, You have the possibility to cancel Your registration at any time.

1.5.1 How can You delete Your account?
Log in to Your customer account. Once You are logged in, You can access Your user information. Click on “My Account” and select the “Personal Profile” section. There, under “Login data”, You can permanently delete Your customer account by clicking the “Click here” button.
You can also change the data stored by You at any time.

1.5.2 How can You change Your stored data?
Log in to Your customer account. Once You are logged in, You can access Your user information. To do so, click on “My Account”. In the section whose data You want to change, click on the “Edit” or “Change” button. After making Your changes, confirm them by clicking “Save”. Your changed data is now stored in Your account.

Data Required for the Order / Ordering as a Guest

1.6 If You wish to order the products presented on our website, it is necessary for the conclusion of the contract that You provide personal data. Data is only passed on to third parties to the transport company entrusted with delivery and to the payment service provider commissioned to process payments.

The following data is collected when ordering as a guest:

Salutation
First and last name
Address / delivery address
Email address
Payment details

1.7 Legal Basis for Data Processing

The legal basis for processing the data for Your order is Art. 6(1)(b) GDPR.

1.8 Purpose of Data Processing

The data You provide during the ordering process is processed exclusively for the performance of the contract. For example, we process Your data to arrange delivery and to receive Your payment.

1.9 Storage Period

Due to commercial and tax law requirements, we are obliged to store Your address, payment and order data for a period of ten years. However, after three years we restrict processing, i.e., from that time onwards Your data will only be used to comply with legal obligations.

PROCESSING OF DATA (CUSTOMER AND CONTRACT DATA)

We collect, process and use personal data only insofar as it is necessary for the establishment, content design or modification of the legal relationship (inventory data). This is done on the basis of Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

9. OUR OWN SERVICES

Newsletter

1.10 Description and Scope of Data Processing

On our website, You have the possibility to subscribe to a free newsletter. When registering for the newsletter, the following data is transmitted to us from the input form:

1.10.1 Name

1.10.2 Email address

In addition, the following data is collected when registering:

1.10.3 IP address of the accessing computer

1.10.4 Date and time of registration

Your consent is obtained for the processing of the data as part of the registration process and reference is made to this privacy policy.

In connection with data processing for sending newsletters, the data is not passed on to third parties. The data is used exclusively for sending the newsletter.

1.11 Legal basis for data processing If the user has given consent, the legal basis for processing the data after registering for the newsletter is Art. 6(1)(a) GDPR. We use the so-called double opt-in procedure for registering for our newsletter. This means that after You register, we send You an email to the email address provided, in which we ask You to confirm that You are the owner of the email address provided and that You wish to receive the notifications.

1.12 Purpose of data processing The collection of the user’s email address serves to deliver the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

1.13 Storage period The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user’s email address is therefore stored for as long as the newsletter subscription is active. The other personal data collected as part of the registration process is generally deleted after a period of thirty days.

1.14 Right to object and removal option The newsletter subscription can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter.

ONEDRIVE

We have integrated OneDrive on this website. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter “OneDrive”).

OneDrive enables us to integrate an upload area on our website where You can upload content. If You upload content, it will be stored on OneDrive’s servers. When You enter our website, a connection to OneDrive is also established so that OneDrive can determine that You have visited our website.

OneDrive is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time

ADDITION

We reserve the right to amend our privacy policies if this becomes necessary due to new data processing activities by us, new technologies, or legal requirements. Please make sure that You have the most up-to-date version.

Last updated: 13.06.2022